	Troy White
	Troy White has been involved in sales and marketing for over 21 years. He has worked with many of the biggest names in business around the world, as well as effectively helped hundreds of small businesses grow their businesses and fatten their bank accounts. Troy’s writing has been mentioned on Forbes.com, has been in major city newspapers (i.e. Business Edge, Calgary Sun), Networker News and Rising Women Business Magazine to name a few. Troy has also been interviewed on talk radio shows around North America. On top of all that, he writes a weekly newsletter called Small Business Mastery, which is read by over 25,000 subscribers weekly. The Small Business Mastery Newsletter goes out to the database of direct marketing great, Mr Clayton Makepeace, who earns millions of dollars a year writing sales letters for companies from around the world. He hosted the highly praised Wild West Wealth Summit in Calgary, this past July, 2007. 3 days with trainers, speakers and multi-millionaire entrepreneurs sharing their most successful strategies for growing your business fast. You will really benefit from Troy’s advice - - it is practical and immediately usable for any business who wants to attract a better type of client, and sell more at higher prices to their existing clients.
	Profession : Marketing Results Mentor and Expert Copywriter	Country : Canada
	Website : www.smallbusinesscopywriter.com	Email : troy@smallbusinesscopywriter.com

Channel Business Advertising & Marketing | Published Fri, 25 Jul 2008 | Email to Friend | Print the article | Visited 284 times

The Power Of The Right Message To The Right Market

Two success stories to share with you on advertising effectively.

SUCCESS STORY 1. Network Marketing Money Machine

I received a phone call 2 months ago from a husband and wife team. They Art16I have done exceptionally well in the network marketing industry, and now was to go big on the speaking information publishing business.

We designed them a campaign that goes like this

1. Squeeze page to capture emails from people

All a squeeze page does is capture contact information from people who visit your website. You need to entice them into why they should sign up snippets of content they get, free bonus books or audios, etc. When they enter their information name and email they are then sent to step 2.

2. Thank you for sign up and Free CD giveaway

We gave away an audio cd detailed part of their system they use to earn well over a million a year in the industry. The cd is free, shipping and handling is $5. This gives people a very low cost way to get more familiar with you and your techniques. If they take the free cd offer, they click through to the order page with an option to buy into step 3.

3. Upsell to higher end package at 20 -40 times the price of step 2

When people go to the order page for the cd offer, they are offered an option to buy a much higher pried package. In this case we did 2 higher priced options one at 20 times the cd s&h price, the other at 50 times that price. They can get just the cd or take them up on the upsell offers with much more information and product sent to them.

4. For those who never took the offer for steps 2, 3 or 4 they get sold into step 2 through the auto responders they receive once they sign up on the free newsletter

THE RESULTS?

Because the copy was targeted perfectly to their market, and because they had a good number of people read the copy:

1.1800 people purchased the cd option 2.20% of those people bought upsell #1 (at 20 times the price) 3.5% bought upsell #2 at 50 times the price

Do the math! That is a serious money making AUTOMATED machine.

For every 1,000 qualified people they send to their site, they know roughly how much money they will make immediately.

QUESTION FOR YOU

How can you leverage these ideas and automate the sales process in your business?

SUCCESS STORY 2. First time author ROCKETS to #1

Another client of mine just launched his new book. You may have seen some of the promotions this week for The Power of You.

16horn We invested a substantial amount of time and resources putting a massive campaign together for him.
1. Teaser sales letters to get people to the main sales letter

2. $3,000 in bonuses to buy the book on the launch day

3. Long copy sales letter to sell the book and bonuses the key was that he needed people to buy on a single day so Amazon could do their calculations on if he had a best selling book (calculated by Amazon every hour based on total books sold from their site)

4. Recruited LARGE numbers of partners to endorse the book to their own client lists. They got to read the book first, then endorse the book to their own clients if they like the book. IMPORTANT NOTE: the partners received NO financial compensation for doing this.

I wrote the copy they sent to their lists, to recruit them as partners, to sell people the book, etc.

5. Arranged everything to happen on August 15th starting at 12:01 am.

THE RESULTS?
#1 on Amazon on the main book best seller list AND in all 5 registered categories the book qualified for!

PLUS, 3 days later it is STILL #1

Thousands and thousands of books sold (still waiting on final numbers) each of those books is a lead generator for him (ads on the inside of the books for other products) and a MASSIVE database built from the launch (people had to supply their emails to get the bonus materials)

Now he has #1 International Best Selling Author to his name.

QUESTION FOR YOU:
How can you leverage these ideas and have other people promote you to their lists? How can you use this to launch a new product, service or bundle?

The key here is to NOT say "that isn't my business". The key is to say "HOW can I make that apply to MY business?"

When you do that and then implement what you wrote you will see similar results as they have seen.

The power of the written word, combined with massive action