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Troy White

Troy White
Troy White has been involved in sales and marketing for over 21 years. He has worked with many of the biggest names in business around the world, as well as effectively helped hundreds of small businesses grow their businesses and fatten their bank accounts. Troy’s writing has been mentioned on Forbes.com, has been in major city newspapers (i.e. Business Edge, Calgary Sun), Networker News and Rising Women Business Magazine to name a few. Troy has also been interviewed on talk radio shows around North America. On top of all that, he writes a weekly newsletter called Small Business Mastery, which is read by over 25,000 subscribers weekly. The Small Business Mastery Newsletter goes out to the database of direct marketing great, Mr Clayton Makepeace, who earns millions of dollars a year writing sales letters for companies from around the world. He hosted the highly praised Wild West Wealth Summit in Calgary, this past July, 2007. 3 days with trainers, speakers and multi-millionaire entrepreneurs sharing their most successful strategies for growing your business fast. You will really benefit from Troy’s advice - - it is practical and immediately usable for any business who wants to attract a better type of client, and sell more at higher prices to their existing clients.
Profession : Marketing Results Mentor and Expert Copywriter Country : Canada
Website : www.smallbusinesscopywriter.com Email : troy@smallbusinesscopywriter.com
A simple way to build ties with your clients and employees Channel Business Workforce |  Published Fri, 25 Jul 2008 |  Email to Friend |  Print the article |  Visited 232 times
 

A simple way to build ties with your clients and employees

 

TIP: A great way to keep in touch with people, use the people story angle, and lock your employees in as lifetime employees is to use them as the star of your promotions.

Have a newsletter or promo that goes out telling a strange or unusual story about what happens in the office while you are gone.  And just this time they decided to surprise the boss and offer you a deal that has never been offered before - once in a lifetime type of angle.

This brings"the underdogs" or "the people who do the actual grunt work" to the front lines and lets them give you things that are not available at any other time or way.

Also, by making your employees the star in your promotions they will love you forever.  We all crave recognition - what better way than to plaster their funny story around along with their picture and send it out to thousands!

   
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