 |
|
|
|
|
|
 |
Troy White(To view more articles click Author's Name) |
| Troy White has been involved in sales and marketing for over 21 years. He has worked with many of the biggest names in business around the world, as well as effectively helped hundreds of small businesses grow their businesses and fatten their bank accounts.
Troy’s writing has been mentioned on Forbes.com, has been in major city newspapers (i.e. Business Edge, Calgary Sun), Networker News and Rising Women Business Magazine to name a few. Troy has also been interviewed on talk radio shows around North America.
On top of all that, he writes a weekly newsletter called Small Business Mastery, which is read by over 25,000 subscribers weekly. The Small Business Mastery Newsletter goes out to the database of direct marketing great, Mr Clayton Makepeace, who earns millions of dollars a year writing sales letters for companies from around the world.
He hosted the highly praised Wild West Wealth Summit in Calgary, this past July, 2007. 3 days with trainers, speakers and multi-millionaire entrepreneurs sharing their most successful strategies for growing your business fast.
You will really benefit from Troy’s advice - - it is practical and immediately usable for any business who wants to attract a better type of client, and sell more at higher prices to their existing clients.
|
| Profession : Marketing Results Mentor and Expert Copywriter |
| Country : Canada |
| Website : www.smallbusinesscopywriter.com |
| Email : troy@smallbusinesscopywriter.com |
|
|
Channel Business Advertising & Marketing Articles |
Published Wed, 23 Jul 2008 |
Email to Friend |
Print the article |
Visited 430 times
Marketing Checklist That Will Make You Money
Does your marketing tell a story?
- Are you running a headline in all of your marketing?
- Is it targeted specifically at your target customers?
- Is your biggest benefit in the headline (or sub and pre-heads)? If not a big benefit, is it controversial, or has the potential to SNAP them out of a trance?
- Do you talk about their needs and wants – and forget your own company's accomplishments?
- Are you specific in your claims? None of the "best in the world" type of claims – no one believes them anyhow.
- Does your marketing material answer the question – "would this help our field sales people close the deal, or pre-qualify the prospects?
- Does every piece of your marketing containing some form of measurement device?
- Does your marketing and advertising materials explain what it is you want them to do?
- Does it ask them to take action by phone, mail, email, web form, or fax?
- Does it answer all the questions your typical prospects ask your sales people?
- Can you specifically tell me who your ideal client is (age, sex, income, demographics)?
- Is the most common word in all your marketing "You"? If not – get rid of all the "I", "We", "Us" etc – they do not care about you! All they care about is what you can do for them.
- Do you have testimonials in everything that your prospects and customers see?
- Do you follow up with your prospects and clients at least once a month? Remember that there are totally different messages you want to send to your prospects and to your existing clients.
- Do you apply any form of psychology in your marketing? Making sure you address the most common psychological reasons that people buy (sex, money, greed, health, envy etc.)
|
|
|
|
|
|
|
|
Subscribe Now!
|
|
 |
Delicious
Digg
Facebook
StumbleUpon
Technorati
Furl
